Offended at Black Lives Matter

HOW JUST MATTERING RUFFLES WHITE FEATHER​S 

Black Lives Matter protesters in London, England, on April 3, 2021. Photo: Vuk Valcic/SOPA Images/LightRocket/Getty Images

People spend so much time looking for what offends or threatens them that they often don’t stop to just hear and see what is taking place. The idea of Black Lives Matter isn’t a difficult concept. It doesn’t even ask for equality or equity. It promotes a simple idea. That after all people have been through, we should be able to start with the basic concept of at least mattering. Author Jeffrey Kass delves into this phrase and how we can start viewing it through a new lens. 

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“Black Lives Matter, Too” technically would have been a more accurate slogan, but it’s a bit of a marketing mouthful.
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As the trial of George Floyd murderer Derek Chauvin enters week two, it’s a good time to reflect on why this simple phrase remains as important as ever. But even after the deaths of Floyd, Breonna Taylor, Ahmaud Arbery, and so many others, the phrase still causes angst for many White Americans.

You would think that the straightforward phrase “Black Lives Matter” would roll off the tongue smoothly. Yet the second it was chosen as the new phrase to advance…

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